OUR SUSTAINABILITY PROMISE
REDEFINING WHAT IT MEANS TO DRESS SUSTAINABLY
At Kunama The Label, sustainability isn’t a feature — it’s our foundation.
From responsibly sourced merino wool to our partnerships in textile recovery and circular fashion, every decision we make is designed to protect the landscapes that inspire us.
We’re creating pieces that are traceable, ethical, and made to last so you can feel good about what you wear, season after season.
Conscious from the Start
RWS-Certified Merino Wool
Our merino wool is RWS (Responsible Wool Standard) certified, ensuring every fibre is sourced with respect for the animals, the land, and the people who produce it. This certification guarantees that our wool comes from farms with the highest standards of animal welfare and land management, creating garments that feel good, inside and out.
Tested for Performance
Woolmark Certified Quality
Every Kunama garment is Woolmark tested to meet global benchmarks for durability, warmth, and performance. This isn’t just about creating clothing, it’s about crafting long-term staples that move with you through adventure after adventure, without compromise.
Circular by Design
Recycling with UPPAREL
We’ve partnered with UPPAREL, Australia’s leading textile recycling organisation, to give every Kunama garment a second life. Through this program, worn or unused pieces are repurposed, redistributed, or transformed into new materials — keeping textiles out of landfill and adventure alive for generations to come.
GOOD FOR YOU. GOOD FOR THE PLANET.
Every Kunama piece is proof that style, performance, and sustainability can exist in harmony. We’re proud to design for the alpine woman who cares about the planet as much as she loves the slopes — confident, conscious, and ready for whatever the next adventure brings.
Base Layers
